Since 2010, DailyJocks has championed personal style, sexuality and self-expression, offering mens underwear and lifestyle gear to fans around the world.
Since then, our community has evolved to become more diverse - and so too has our brand had to grow and evolve.
Now, we are on a journey to ensure that DailyJocks reflects not only our expanding community, but who we are behind the scenes. We are a team of staff and collaborators, made up of a dynamic cross-section of cultures, ethnicities, genders, sexualities and abilities.
Our commitment for the coming years is to continue to build a brand that champions unity in the community, one that reflects who we truly are - and celebrates that diversity and inclusivity across every facet of what we do, from campaigns, to sizing, to the in-store experience.
While you may notice some changes straight away, some of our biggest plans may only come into action later this year.